There's a new service in Australia called 1800MUMDAD. What happens is, when a son or daughter run out of credit on their mobile phone, and are in a 'time of need', they can ring this free phone number and reverse the charges to their parents. The rates the parents are charged are apparently 50% cheaper than the standard reverse charge rates. However, this is still about $5 Australian Dollars for the first 60 seconds, which is charged to the parents phone bill.
Would it work in Ireland? Who knows? What I do know, is that the company are doing very well in Australia and it looks to me like a franchise you could roll out worldwide. Check out the site below.
http://www.1800mumdad.com.au
