Monday, 29 January 2007

Porn Percentages

It turns out there ISN’T as much sex out on the internet as some had thought. Only about 1 per cent of the web has sexually explicit material according to a recent study. The study by a University College Berkeley professor estimated the number of pornographic websites based on a random sample of sites catalogued by Google and Microsoft’s MSN.

  • The study found that about 1.1 percent of the sites in the search engines’ indexes contained sexually explicit material.
  • Also, filters blocked from 8.8% to 60.2% of sexually explicit material. However they often also block a lot of clean content — 0.4% to 23.6% sites blocked didn’t have any explicit material.

This does not mean that the Porn industry isn't doing well. AVN estimates US adult products market to generate $12.922 bln in 2006. Adult movies remain the largest sector at more than $3.6 bln or 28% of the adult entertainment market. Falling prices for adult DVDs caused a drop of 15% in revenue in that segment, but unit sales were up, indicating a continuing market for adult films. Distribution over cable channels showed strong growth in 2006 at 34%. AVN estimates the Adult Cable/PayPerView segment (home and hotel TV movies) now represents $1.75 bln in revenue, annually.

What is most notable is that Internet sales of adult content, which includes images, live-chat and live-streaming video, is the main growth area. In fact, AVN reports that in 2006, Internet Sales became the second largest adult entertainment segment, with 22% of the market or $2.8 bln in sales.

2 comments:

Anonymous said...

must have did a lot of research ehhhhhhhh

Anonymous said...

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