I was watching the tv earlier and although I try to never watch the ads, I ended up catching a well-worked teaser ad from Nokia. At the end, it directs you to Jadesphone.com to see more. The whole premise of the ad is that if you found someone else's phone, would you look through it, knowing that it may contain texts, pictures, audio or videos that are personal to the owner?The question certainly peaked my interest, so much so that I visited the site straight after. The tagline that "my phone knows everything about me" has some truth in it, as the mobile phone is now something we carry with us 24 hours a day and is never turned off. Obviously, it will hold information that is highly personalised to us and as the functionality and storage increases, the more of this information there will be.
The site promises to unveil something on October 13, at 5pm, so I'll just have to tune back in then to see what it is. As the phone just looks like the Nokia 7610, it must be an additional feature, like better gaming, additional security or another new service. Why would an existing phone need to be "unlocked" anyway?
