Monday, 3 November 2008

DkIT Online PR Student Blogs '08

Here are the blogs that the students have set up for my first year Online PR module. This is part of their honours BA in Public Relations. They will be graded on content, aesthetics and technical competency. If I've left anyone out, let me know.

Sunday, 12 October 2008

Nokia's New Teaser Campaign - jadesphone.com

I was watching the tv earlier and although I try to never watch the ads, I ended up catching a well-worked teaser ad from Nokia. At the end, it directs you to Jadesphone.com to see more. The whole premise of the ad is that if you found someone else's phone, would you look through it, knowing that it may contain texts, pictures, audio or videos that are personal to the owner?

The question certainly peaked my interest, so much so that I visited the site straight after. The tagline that "my phone knows everything about me" has some truth in it, as the mobile phone is now something we carry with us 24 hours a day and is never turned off. Obviously, it will hold information that is highly personalised to us and as the functionality and storage increases, the more of this information there will be.

The site promises to unveil something on October 13, at 5pm, so I'll just have to tune back in then to see what it is. As the phone just looks like the Nokia 7610, it must be an additional feature, like better gaming, additional security or another new service. Why would an existing phone need to be "unlocked" anyway?

Monday, 18 August 2008

Little Boots - Wearing My Rolex

Found this version of Wiley's - Wearing My Rolex and thought it was great. I had already downloaded the original so it was interesting to see this version. When I logged onto the Little Boots website, there's a splash page and then it prompts you to enter your email address. This is so she can send you a free mp3 download of her latest track. No other info is available on the site. Great idea.


Wednesday, 13 August 2008

The Road to Triathlon - July's Sport Totals

June was a write-off with my shoulder injury and being away in China and France. I did do some stair running (tough going!) in China in the 34 story building I was staying in, but that just about kept the food off. Only properly started back the second week in July, so the totals aren't too bad, all things considered.

The totals for the month of July were:

* Bike: 300 KM (up 61km on May)
* Run: 55 KM (down 4km)
* Swim: 2300 Metres (down 11400m)
* Soccer: 3hrs (up 2hrs)
* Golf: 9hrs (up 5hrs)
* Mountaineering: 6hrs

August has already started better and looking forward to the Carlingford Olympic Triathlon on August 30th, 2008.

Thursday, 31 July 2008

Realistic iPhone3 3G Commercial

This guy called Enda Crowley giving his take on the new iPhone 3G ad. Probably a little more realistic.

Wednesday, 16 July 2008

Banksy - Graffiti Artist

Found this guy's site when I was reading another blog this morning and was really impressed. It showcases an english graffiti artist's work around his local Bristol and beyond. It is very clever and creative stuff. Here's a few pics to give you a taste of the work the guy does but you can see it all at Banksy.co.uk.

I found this quote by him and thought it was insightful in terms of graduates today.

"The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little". — Banksy

This one to the right was painted on the wall of an STD clinic in Bristol. Through popular demand, the City Council have left it there. Unfortunately, there doesn't seem to be an RSS feed on his site so I will have to keep checking back for more updates.

Tuesday, 17 June 2008

Download Firefox on June 17th to break Guinness World Record

Version 3 of the Mozilla Firefox web browser will be released here on June 17th, 2008. The company are trying to break the Guinness world record for the amount of software downloaded in one day. One of the new features is automatic warnings when you arrive at a webpage page which has malicious code. So as well as being even more secure, it will be interesting to see which sites are actually giving you all that junk spyware. It's also meant to be faster, more customisable and have a better bookmarking / toolbar system.

As I'm over in China at the moment, I have to wait till June 18th before I can start my download.